Howler Head is the original banana-flavored super-premium Kentucky Straight Bourbon Whiskey and is the official flavored whiskey partner of UFC. The historic Coliseum is home to the University of Southern California football team and seats 77,500.įox will televise six hours from the Coliseum on Sunday beginning at 3 p.m. The race will be inside the stadium on a temporary, quarter-mile, asphalt track. South Carolina- Blended with the finest Kentucky Bourbon Whiskey, youll get a kick of oak, a whirl of sweetness, and straight from the jungle banana goodness. The 2022 race will be held two weeks before the Daytona 500. The annual exhibition, the Clash, held at Daytona International Speedway since 1979, previously served as the kickoff to competitive NASCAR racing and was held the week before the season-opening Daytona 500. NASCAR will open the 2022 season inside the Coliseum in one of the biggest shake-ups to its schedule in years. The first collaboration of this partnership was announced earlier as White’s Howler Head Kentucky Straight Bourbon Whiskey will serve as the primary sponsor of Chastain’s Chevrolet Camaro in the Clash at the legendary Los Angeles Coliseum on Sunday. White is president of UFC, the world’s premier mixed martial arts organization, and Marks is a racing entrepreneur who founded Trackhouse Entertainment Group and its racing division Trackhouse Racing began competition in 2021. In the early 1800s, a man named John Howler started a small distillery in the town of Lynchburg, Tennessee.Trackhouse Entertainment Group Founder Justin Marks and entrepreneur Dana White announced a marketing partnership formed to create growth for both entities and alignment on common initiatives in sports, entertainment and sponsorships. He produced a type of whiskey known as “Howler Head,” which was made from a mix of corn, rye, and wheat. The Howler Head brand quickly became popular in the area, and John Howler’s distillery grew into a successful business. Today, the Howler Head brand is owned by Jack Daniel’s, which is itself a subsidiary of the multinational corporation Brown-Forman. Howler Head Whiskey is well-known for its involvement in UFC and MMA.Īlthough Howler Head is no longer produced in Lynchburg, the Jack Daniel’s distillery in nearby Lynchburg continues to make a small batch of the whiskey each year. Although it is relatively unknown, it is owned by the same person as other well-known brands like Johnnie Walker and Macallan. In this article, we’ll go over who owns Howler Head Whiskey, as well as a few interesting facts about the brand. The Green River Distilling Company manufactures Howler Head Whiskey in North Charleston, South Carolina. The banana flavor is a mash of Jacob Call’s original Kentucky Straight Bourbon Whiskey. Shipping to PO Boxes and ASO addresses is not possible, so these products are available in CA, CT, DC, FL, IL, KY, MN, NE, NH, NJ, NY, ND Unfortunately, PO Boxes and ASO addresses are not available, so we cannot ship to Howler Head Banana Florida Straight Bourbon750 mL $17.99 $25.99 ApThis whiskey is aged in an impressive copper column still dating back to 1909, which is also the last time it was distilled.

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